The PR Drop
During my summer internship at The PR Drop in New York City, I created trend-focused TikTok content designed to engage Gen Z audiences and increase brand visibility. I stayed up to date on emerging social media trends and adapted them into content that aligned with the company’s voice and marketing goals. Through this experience, I developed skills in short-form video creation, audience engagement, and digital storytelling. The role strengthened my understanding of how brands can connect with younger audiences through creative and culturally relevant content.
First Gen
At 1st Gen, I supported the planning and promotion of live music events by helping create engaging social content and building online excitement around upcoming shows. I contributed to the creative direction of events while assisting with audience engagement and event promotion. Through this experience, I gained hands-on exposure to the live music and nightlife industry, learning how branding, content and community-building work together to create memorable experiences. The role strengthened my skills in event marketing, creative collaboration and digital engagement within Austin’s music scene.
Joy Music
At Joy Music in Tel Aviv, I managed social media content to help grow audience engagement and increase artist visibility across platforms. I also coordinated with artists, producers and promoters to support collaborations and live event planning. Through this experience, I gained insight into the behind-the-scenes side of the music industry and learned how strong communication and branding contribute to successful artist promotion. The role strengthened my skills in digital marketing, creative collaboration, and music industry outreach.
